Bringing CPGs Better Insights, Faster.
The Competitive Advantage You Need To Win Retail Sales
QUICKLY CREATE SALES DECKS FOR RETAIL CALLS
A few minutes is all it takes to create best-in-class presentations based on winning sales decks and buyer feedback.
WORK FASTER WITH POWERFUL AUTOMATION
Artificial Intelligence (AI) and Machine Learning (ML) turn data into presentation visuals for hundreds of product categories.
INSTANTLY HARMONIZE RETAIL SALES DATA
Your data from syndicators like Nielsen, IRI, SPINS, and NPD, as well as retailer POS, panel and e-comm data can be harmonized within a single platform.
PLATFORM FEATURES
FAMILIAR CPG VISUALIZATIONS, YET AUGMENTED
Visualize Your Data With A Library Of Tools
Here Are A Few Examples
Quad Week Comparison
Shows how your product is performing in a specific market
Sales Decomposition
Forecasts a product’s sales growth or decline based on key factors
Period Comparison
Compares a product’s performance across specified time periods
Change vs Year Ago
Compares the year-over-year change in a single metric across products or markets
Side-by-Side Comparison
Of sales, share, pricing and distribution facts to determine the stronger product or market
Weekly Trends
Shows the weekly performance of multiple products in one market, or one product in multiple markets
Heatmap
Highlights products/markets that are above or below a specific threshold
Top Line Reports
Displays the key performance metrics for the top products or markets in a category
Opportunity Gaps Report
Calculates the dollar opportunity gap across multiple products in one market, or one product in multiple markets
Sales Waterfall
Displays the relative contribution of products and markets to a share basis metric
Share Comparison
Compares product shares from a competitive set or the market shares from multiple retailers
Promotion Evaluation
Evaluates promotion effectiveness or presence for multiple products in one market or one product in multiple markets
“Bedrock Core is succinct, to the point, easy to use, easy to navigate, and the learning curve to becoming an expert is incredibly short.”
Shige Toyoguchi
Prosperity Organics
Director of Sales
“Bedrock Core is succinct, to the point, easy to use, easy to navigate, and the learning curve to becoming an expert is incredibly short.”
Shige Toyoguchi
Prosperity Organics
Director of Sales
SYNDICATED & POS DATA
Find Insights Within CPG Data
Discover sales and growth opportunities from patterns our platform reveals hidden among millions of CPG datapoints.
- Harmonize Nielsen, SPINS, IRI, WFM, Costco and other data
- Identify the cause of sales declines
- Leverage custom segments for your product category
- Access executive summaries automated using AI
COMPETITIVE ANALYSIS
Quickly Filter Data To Analyze Performance
Detect threats and create a category review in minutes using the power of AI and machine learning.
- Find distribution gaps across the country
- Learn how other brands across 150 categories win
- Evaluate competitive promotions across retailers in seconds
WINNING SALES PRESENTATIONS
Create & Export Presentation Decks In Minutes
Connect the dots and create visual sales stories with insights that matter most to national retailers.
- Generate sales presentations using AI
- Eliminate hours using PowerPoint and Excel
- Access best-in-class retail presentation templates
- Export a fully branded category review deck in seconds
- Save your favorite analyses for future presentations
COLLABORATION TOOLS
Tap Into Industry Experts & Coworkers
Connect with coworkers and our team of category experts right in the platform.
- Instantly access a Bedrock Personal Analyst and category experts
- Collaborate and comment with built-in note taking and tracking
- Receive cross-functional input from your sales team
- Share analytical learnings to continually optimize your sales decks
Share Data-Driven Stories That Win Over Retail Buyers
Forget basic charts and graphs. Insights transforms your data into compelling stories that resonate with retail buyers and show your brand’s sales value. Best of all? Insights makes it quick and painless to see what is possible with your data.
DATA
Harmonizes CPG data from multiple syndicated sources, like Nielsen, and other popular retail data providers.
ANALYSES
Converts your retail data into engaging content using artificial intelligence and machine learning.
CONTENT
Delivers best-in-class sales presentation templates, CPG industry insights, general training guides and more.
VIDEO + AI
Step-By-Step Guidance
Insights provides an intuitive, industry-first immersive user experience. Synthetic media in the form of avatars guide you through benchmark analyses. That way, you can spend less time thinking about how to build a sales deck and instead, learning from best-in-class pre-built templates. But if you do need help, a series of videos are on hand to guide you every step of the way.