Industry Partners
SPINS is a leading provider of wellness-focused data and intelligence, empowering retailers, and brands to meet the evolving needs of consumers in the natural products industry. With a comprehensive suite of solutions, SPINS helps businesses drive growth and innovation while delivering better-for-you products to consumers. For more information, visit spins.com.
Highlights:
–Faster Insights: Direct data feeds from SPINS ensure timely access to crucial market information, empowering you to respond swiftly to market trends.
–Reduced Data Fees: Collaborating with SPINS allows us to offer more cost-effective data packages, optimizing your investment in market intelligence.
–Improved Retail Strategy: Leverage integrated data to optimize product assortments, craft tailored retailer presentations, and uncover untapped growth opportunities with ease.
–Seamless Data Integration: SPINS data integrates directly into Bedrock, providing a cohesive and user-friendly experience without the need for additional processing.
–Future-Proof Tools and Technology: Combining SPINS data with Bedrock’s cutting-edge analytics equips your brand to navigate the evolving marketplace confidently.
This collaboration integrates SPINS’ comprehensive wellness-focused data and insights with Bedrock’s advanced analytics platform, creating new efficiencies and enhancing decision-making for CPG brands working with Bedrock. By combining SPINS’ expertise in natural, conventional, organic, and specialty retail data with Bedrock’s unique AI-powered platform, shared customers will have frictionless access to insights that drive retail sales.
“Speed to insight is a top priority for our customers, and for SPINS. It accelerates growth, strengthens value, and transforms data into intelligence,” said Jay Margolis, CEO of SPINS. “Enabling Bedrock is a great example of our commitment to our customers and to the industry.”
“Our customers value simplicity, clarity, and actionable insights. By partnering with SPINS, we’re able to combine our cutting-edge analytics platform with SPINS’ deep retail and wellness data and insights, enabling joint clients to unlock even greater value from their data. Together, we’re enhancing decision-making and empowering brands to drive growth more effectively,” said Will Salcido, CEO & Co-Founder of Bedrock Analytics.
This partnership also paves the way for future Bedrock enhancements, including entry-level packages designed for smaller brands. These will provide even more opportunities for CPG companies of all sizes to take advantage of the powerful data integration between Bedrock and SPINS.
See the blog post here: Bedrock Analtyics Partners with SPINS
NielsenIQ is a global leader in consumer intelligence and market measurement. The company provides comprehensive data solutions that help businesses understand consumer behavior and make informed decisions. NielsenIQ covers retail and consumer insights across multiple industries, enabling CPGs to stay ahead in a rapidly evolving market. NielsenIQ is committed to delivering accurate, timely, and actionable insights that drive growth and innovation. For more information, visit nielseniq.com
Highlights:
–Frictionless Data Processing: All Nielsen subscribers who become Bedrock customers will have seamless access to their data through Bedrock’s platform. Visualizations are automatically updated as new data is released, ensuring that your reporting is reflective of the most recently refreshed data.
–Automated CPG Data Analysis: Nielsen data is loaded directly into Bedrock’s platform, where repetitive data tasks are automated and standard reporting is automatically refreshed. This allows CPG sales teams to be more self-sufficient, and allows category managers to work with maximum efficiency and impact.
–Unparalleled CPG Data Expertise: For CPGs that have additional analytical needs, Bedrock data expertise is available alongside our data visualization product. Our seasoned analysts can recommend strategies that enhance the performance of your brand and enhance the impact of your data investment.
The partnership between Bedrock & NielsenIQ streamlines data access and the generation of insights, visualizations, and reporting for Nielsen CPG data customers. Leveraging this partnership, sales reps, marketers, and category managers can make powerful and compelling fact-based recommendations to retailers faster and easier than ever before.
“There is power in partnering up and we’re happy to have Bedrock Analytics onboard within the Nielsen Connect Partner Network,” said Brett Jones, Global Leader, Nielsen Connect Partner Network. “Bedrock’s cloud-based analytics and insights platform helps to bring Nielsen data to life for our CPG customers, empowering brands to build compelling sales stories for retail buyers. Bedrock powered by Nielsen is a win-win for shared CPG clients.”
Nielsen delivers monthly data to Bedrock — either directly via API or through extract and import. Bedrock can then harmonize that data with information from other reporting sources, and our machine-learning algorithms immediately set about analyzing sales performance by region, market, channel, product and other core parameters. The end result is a full representation of sales performance that highlights valuable insights and growth opportunities.
With each data refresh, Bedrock automatically renders Nielsen’s latest data to ensure that brand analysis is up-to-date on the latest sales performance and market trend information. Even clients with limited data management experience can generate compelling sales stories before exporting that data as easily digestible charts and tables. Whether you’re preparing a sales presentation deck or writing an internal report, Bedrock powered by Nielsen will maximize the impact of your CPG data investment.
See the blog post here: Bedrock Analytics joins Nielsen Connect Partner Network
Who We Partner With
Data Providers
Bedrock Analytics creates meaningful partnership opportunities for data providers by enhancing the value of their datasets through seamless integration with our advanced analytics platform. Collaborations with industry leaders like SPINS and Nielsen demonstrate how Bedrock helps CPG brands turn data into actionable insights—enabling faster decision-making, stronger retail strategies, and more compelling sales stories. These partnerships deliver added value to shared clients while driving growth and innovation across the CPG industry.
Brokers, Consultants, & Sales Agencies
Partnering with Bedrock Analytics means empowering your CPG clients with access to timely, actionable retail data. By streamlining how insights are delivered, you can achieve faster results for your clients while significantly reducing the time spent on manual data aggregation and cleanup. Integrating Bedrock into your existing services not only enhances your value to clients but also opens the door to mutually beneficial incentives—creating a partnership built on shared success.
Retailers
Bedrock provides retailers with insights that drive smarter merchandising, assortment, and supplier collaboration decisions. By enabling brands to present data-driven stories with speed and clarity, Bedrock helps retailers better understand category trends, identify growth opportunities, and align more effectively with their supplier partners. The result is stronger performance on the shelf, improved shopper experiences, and more strategic, insight-led conversations across the value chain.